Posted by: Chris Ball | Posted on: October 21st, 2011 | 0 Comments
In a world of fast-paced social media, it can be hard to know where to start. Maybe with all the information that has bombarded at you, it is difficult to know the first thing that you will need to do. When it comes to social media marketing, businesses have an ever-increasing number of online channels and other web presence that they can use to quickly spread the word about their products and services.
In fact, the number of social media communications platforms is growing month by month. Every week, new features and new trends are being popularized that marketers studied in order to enhance their web domination. Beyond the more well-known platforms such as Facebook, Twitter, LinkedIn, and the recently launched Google+, businesses can now tap into more than 300 social media sites, all with catchy names such as Buzzzy, Blogger, StumbleUpon and ZingMe.
But you have to be careful because not all are appropriate for your business. It is not enough that you simply establish a web presence. As much as how badly you want to lead your market, it is important that you understand their purposes. Ask yourself, what is this particular site’s purpose? In that way you can fully maximize the advantages that the site has to offer in reaching out to potential customers.
Now the wide range of choices available to businesses can be a trap, especially for those that have not developed a proper online marketing strategy and created systematized processes to ensure their social media channels are leveraged to maximum effect.
According to Nicole Coughlin-Smith, managing director of the Institute of Online Business, “Creating a social networking existence is paramount in this age of new technology and businesses that don’t engage in some form of social media communication will struggle to survive over the longer term,”.
The power of social media is phenomenal, and businesses should be thinking through their objectives and social media marketing strategies in place so they can get the most out of their online marketing.
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